Rob Bell, in his book, Love Wins, asserts that God’s love means that ultimately all people will be reconciled to God in a saving way either in this life or the next. For him God does not punish eternally because God’s love wins in the end. But Bell’s use of Scripture, theology, and history, is faulty. Plus, Bell’s position demeans the cross and misrepresents God’s character. The consequences for his approach are devastating for those who need to properly understand both the love and wrath of God.