Clarity and accuracy in communicating divine truth is more important for Christian communicators than anyone else. The availability of mass communications further enhances the preacher’s job in this day and time because of the vast audiences he can reach, which were not nearly as large in earlier days. Mass media opportunities can be abused, however, as they have been in so many cases. Television, for example, helped to usher out the “age of exposition” and usher in the age of “sound bites” when image became more important than substance in the message being communicated. As an entertainment medium, television has lowered appetites for serious thought as it has raised expectations for trivia and brevity. That is especially true of sermons in the mass media. Christian publishing has gone in the same direction in catering to people’s “felt needs” and giving them something they want rather than the doctrinal truths of the Bible. That is the very thing that Paul warned Timothy against and that Jeremiah refrained from doing. As Christ’s ambassadors, Christian communicators must make the message, not the medium, the heart of what they give their listeners, viewers, and readers.